July 2012
60 posts
clientsfromhell:
Me: So what’s the product’s positioning?
Client: On the shelf.
Me: No, like, what’s the image you want to sell your customers? How do you want them to think of it?
Client: On the shelf.
“You have to believe. Otherwise, it will never happen.”
– ― Neil Gaiman, Stardust (via justbesplendid)
